Digital Marketing / Marketing and advertising / Online Marketing are amongst the most used terms of the profession today. However, it is sadly just a lot of jargon for most of the people who hear it and use it to convey their travel. What exactly is digital marketing and what part of it essential for today’s business customer? We’re here to break it down in which you in the simplest words possible.
Online Marketing is solely marketing of your products or services onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is this task. That is what Online marketing must be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing aside social media traffic generation.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings their search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web master as it aids you stand out on the list of sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these people so as support keep reminding them concerning their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771